Rabbi Shmuel Kravitsky was born in Israel and immigrated to the US as a child. Rabbi Kravitsky lived in New York City for close to 25 years and attended both secular and religious schools. After five years of intensive study in the Hadar Hatorah Rabbinical Seminary and the Central Lubavitch Yeshiva he received his Rabbinical Ordination from the Rabbinical Court of Israel. For the past ten years, he has traveled throughout the US and abroad, teaching, inspiring, and caring for people of all faiths and backgrounds. Be it directing a camp of 140 kids in Eastern Europe to teaching and mentoring students, lawyers, businessman, artists, and politicians in New York City and more, Rabbi Kravitsky has touched the lives of many. His forte is lecturing about Judaism and Jewish Mysticism, also known as Kabbalah, to people who have had little or no exposure to it. His love and knowledge of pop-culture is evident in all his classes.

Ariel Kravitsky is from Hartford, Connecticut. She attended Hampshire College in Amherst, Mass. where she studied sociology, poetry, and sustainable agriculture. She also studied in seminaries in Israel and Brooklyn.

The Kravitskys moved to Amherst in August of 2008 to provide truly awesome programming for the students of the Pioneer Valley. Their children Moussia (11), Yosef (9), Zelda (7), and Devorah (3) are their top assistants.